All Posts Tagged With: "new media"

NOT Your Grandmother’s Book Promotion (Murder*by*4)

Aaron Lazar graciously invited me to guest blog on the website Murder*by*4 (click). I wrote an article about digital media and book promotion and I invite you to check it out and pass it along to other authors and book promoters.

Murderby4

Jason Van Orden ~ Community Magnet (audio interview)

**Scroll down and click gray arrow to listen

Jason-pi-avatarJason Van Orden is considered a new media expert and a pro at creating community. He hosts Podcast Underground, co-hosts Internet Business Mastery, wrote Promoting Your Podcast, and provides exceptional content on creating community in his latest Community Magnet series. See the links below to access his websites and priceless content.

Today, I explore with Jason how business owners, politicians, life coaches, authors, even hobbyists—virtually anyone—can build brand-recognition and community connection through optimizing new media. Jason suggests providing consistent and valuable content via the following avenues:

  • an interactive website,
  • blog posts,
  • podcasts,
  • e-newsletters,
  • forums,
  • premium memberships, and
  • webinars 

“Trust is the foundation of relationships and relationships are the foundation of the community,” says Jason. According to a recent Eidelman survey, purchasers make decisions based on trust of both peers and experts, so Jason recommends branding one’s self as an expert and then providing a place where your audience can interact with their peers.

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  • About WordstoMouth

    Carrie created Words-to-Mouth—a blog & companion Internet talk show introducing new book releases and their authors to a community interested in excellent writing that may not  necessarily top the New York Times Bestseller List—Yet! To learn more about Carrie, click here