All Posts Tagged With: "new media"
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Jason Van Orden is considered a new media expert and a pro at creating community. He hosts Podcast Underground, co-hosts Internet Business Mastery, wrote Promoting Your Podcast, and provides exceptional content on creating community in his latest Community Magnet series. See the links below to access his websites and priceless content.
Today, I explore with Jason how business owners, politicians, life coaches, authors, even hobbyists—virtually anyone—can build brand-recognition and community connection through optimizing new media. Jason suggests providing consistent and valuable content via the following avenues:
- an interactive website,
- blog posts,
- premium memberships, and
“Trust is the foundation of relationships and relationships are the foundation of the community,” says Jason. According to a recent Eidelman survey, purchasers make decisions based on trust of both peers and experts, so Jason recommends branding one’s self as an expert and then providing a place where your audience can interact with their peers.